Sustainability -its importance and focus of our company

Sustainability is a topic that has always been emphasised as an integral part of our company. More important than short-term profit is our long-term approach to remain successful on the market for many years. The equivalence of social commitment, economy and ecology is part of our daily work. With the right attitude we are able to define and epitomise sustainability.

We live sustainability

Donnerberg is a high-standard manufacturer of wellness products. We strive to improve and evolve every day. As one of the German market leaders in the sale of neck and back massagers, we have deliberately opted for an external sustainability contribution. Donnerberg takes pride in our involvement specifically with SOS Children’s Village (Kinderdorf e.V). With every product purchased, you support the sustainability of our company, our commitment to social, ecological, and economic environment.

The goals of Donnerberg in the field of sustainability are the following:

handling carefully the environment, recycling, high durability and long usability of the products, the use of environmentally and health-friendly materials and materials and the rational use of energy. The implementation of these goals means demanding, detailed, and continuous work. Many of you have already noticed our focus on sustainability, and have welcomed it warmly. And we are still in the process of learning and improving. Donnerberg team is constantly working to become even more ‘’sustainable and green’’.

For instance, our new product, Premium neck massager with rechargeable  battery has a rechargeable and durable battery with 800 charging cycles. We do our utmost to minimize the burden on the environment with our work and positive impact on our planet. All of our sustainability initiatives are built on our plan to maintain a healthy and socially equitable society: fair businesshealthy planet, and better community.

When did we first hear about sustainability?

Sustainability means, in the original sense of the word, “holding effect for a long period”. This definition is rooted in the practice of forestry and was first used in the German language in the sense of a “long-term responsible use of resources’’ by Hans Carl von Carlowitz in his work ” Silvicultura Oeconomica “in 1713.”

The “sustainable management of the forests” prevents excessive logging and ensures the natural regeneration of the forest. This means that the amount that can regrow is the amount of trees taken from forests. Originally called “sustainable yield”, the term “sustainability” came back to Germany in the 1970s as a result of the ecology movement.

“Sustainability” has long since overtaken forestry and is found today in many other areas of life.

How to bring sustainability into your everyday life

Help us make our ecosystem worth living for the benefit of our children and future generations. It is important that you become aware of parts of sustainable lifestyle. In addition to environmental aspects such as the reduction of CO2 emissions and the conservation of natural resources, social values such as fair trade and compliance with social standards are also extremely important. Also, environment influencing factors include efficiency, meaning, life span and regionality of a product.

UN Agenda 2030 for Sustainable Development

Each one of us, through our own actions, can choose sustainability and pursue sustainable lifestyle:


• Purchase of used goods: e.g. in second-hand shops
• Always select the highest energy efficiency class for appliances
• Fair trade of eco-textiles
• Ecological detergents
• Avoid unnecessary products, such as fragrance sprays
• Select eco packaging (or with ecological packaging)
• Buy durable items
• Reusable or paper bags instead of plastic ones


• Choose organic products
• Buy food with the Fairtrade quality label


• Avoid throwing food in the trash
• Use leftovers to make another meal
• Reusable products instead of disposable
• Choose Organic drinks, made out of local fruit and vegetable juices
• Avoid waste
• Separate waste


• Save energy through thermal insulation
• Select low washing temperatures for dishwasher and washing machine
• Do not use power guzzlers
• Switch off devices when not in use


• Walk or bike short distances
• Change to public transportation
• Buy cars with low fuel consumption or alternative drives


• Use laptops, they use less power than PCs
• Save paper: Print on both sides in black and white instead of one-sided in colour
• Use recycled paper

Sustainability for a better future

The biggest challenge for the future is to change existing consumption and production patterns in such a way that a decent life is made possible for future generations.

How do you make our planet a better place? Share with us!


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